More Details
| Description: |
- This title addresses branding issues in Asia. It explores how Asian companies will have to work at creating, developing, and managing powerful international brands. Updated information includes new case studies and additional material that examines branding online products and services.
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Description
Release Date:
21 August 2001
This title addresses branding issues in Asia. It explores how Asian companies will have to work at creating, developing, and managing powerful international brands. Updated information includes new case studies and additional material that examines branding online products and services.
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