More Details
| Description: |
- Addresses the importance of Integrated Marketing Communications (IMC) in the field of advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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| Publisher: |
- McGraw-Hill Education- Europe
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Description
Release Date:
30 December 2008
Addresses the importance of Integrated Marketing Communications (IMC) in the field of advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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