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Contemporary Advertising Books - William F. Arens
Contemporary Advertising William F. Arens
Book £43.99
Release Date: 30 December 2008
Availability: Temporarily out of stock | This item will be dispatched as soon as it arrives
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Description
Addresses the importance of Integrated Marketing Communications (IMC) in the field of advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
Essentials Of Contemporary Adver... - William F. Arens - Book
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