More Details
| Description: |
- Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point. It also addresses the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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| Publisher: |
- McGraw-Hill Education- Europe
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Description
Release Date:
01 April 2007
Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point. It also addresses the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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