More Details
| Description: |
- Provides an overview of the diverse areas of e-business, including B2B and B2C. This book features case studies that show real world examples of what strategies are succeeding and what strategies are failing. It includes information on: marketing and competing in Cyberspace; planning your storefront; and processing online transactions.
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Description
Release Date:
15 August 2001
Provides an overview of the diverse areas of e-business, including B2B and B2C. This book features case studies that show real world examples of what strategies are succeeding and what strategies are failing. It includes information on: marketing and competing in Cyberspace; planning your storefront; and processing online transactions.
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