Essentials Of Contemporary Advertising
William F. Arens
Sold Out
Availability: Sold out
More Details
| Description: |
- Exploring the core principles that drive advertising, this book aims to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life".
|
|---|
| Publisher: |
- McGraw-Hill Education- Europe
|
|---|
Description
Release Date:
01 May 2008
Exploring the core principles that drive advertising, this book aims to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life".
Reviews
Write a review and win a £100 
voucher
There are currently no reviews
