Marketing Management Books - John Mullins

Marketing Management

    Marketing Management John Mullins

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    ISBN:
    • 9780071101097
    Description:
    • Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many real-world, global perspectives.
    Publisher:
    • McGraw-Hill Education- Europe
    Genre:
    • Sales & Marketing Management
    Book Format:
    • Paperback
    Author:

    Description

    Release Date: 01 November 2006

    Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many real-world, global perspectives.

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