More Details
| Description: |
- Shows how to: develop a business strategy; devise a marketing strategy; and implement a marketing strategy. Providing a balance between theory and practical know-how in an increasingly competitive environment, this book is useful for marketing practitioners, general managers and students alike.
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| Publisher: |
- Elsevier Science & Technology
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Description
Release Date:
26 July 2007
Shows how to: develop a business strategy; devise a marketing strategy; and implement a marketing strategy. Providing a balance between theory and practical know-how in an increasingly competitive environment, this book is useful for marketing practitioners, general managers and students alike.
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