Simply Marketing Communications
Chris Fill
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More Details
| Description: |
- Provides an insight to the core concepts of Marketing Communications. This book sets out the essential themes, theories and topics which students encounter as they explore Marketing Communications. It is designed for students studying both shorter, introductory modules and professional level programmes.
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| Publisher: |
- Pearson Education Limited
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Description
Release Date:
13 July 2006
Provides an insight to the core concepts of Marketing Communications. This book sets out the essential themes, theories and topics which students encounter as they explore Marketing Communications. It is designed for students studying both shorter, introductory modules and professional level programmes.
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