More Details
| Description: |
- Covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing. This dictionary explains individual terms and provides examples where required.
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| Publisher: |
- Sage Publications India Pvt Ltd
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Description
Release Date:
07 August 2006
Covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing. This dictionary explains individual terms and provides examples where required.
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