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- Presents the idea of using outsiders - people who are not a permanent part of a particular group or constrained by its preconceptions - to stimulate innovation. The author reveals how to find and work with the right people, and to overcome pervasive "innovation killers" like GroupThink and ExpertThink.
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Description
Release Date:
01 July 2006
Presents the idea of using outsiders - people who are not a permanent part of a particular group or constrained by its preconceptions - to stimulate innovation. The author reveals how to find and work with the right people, and to overcome pervasive "innovation killers" like GroupThink and ExpertThink.
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