What Drives You, Drives Us.

Welcome to Send It.

We’re a mountain bike gear company started by people who believe that gravity and life on two wheels is the best way to spend your time. Our journey started in Boulder, Colorado, where a bunch of friends had the simple realization that your gear should keep up with your adventures. Frustrated by current products, like pads that don’t actually provide protection, we decided to create our own. 

So, in the shadow of the Rockies, Send It was born.

At Send It, our mission is simple: make badass gear. We know that having the right equipment can make or break you, so we design and produce gear that’s tough, reliable, and ready to go wherever you do.

Innovation is our goal. And we like achieving that goal. Our small team brings years of experience from the outdoor apparel, technology, hardware and design industries, and decades of passion for the outdoors.  We test the hell out of our gear to make sure it performs when you need it most. Every detail is designed with a ride in mind, and those details start with practical application. 

What started as a goal to design gear for our friends, turned into the reality that we can make more friends with better gear. Our flagship product, the High Roller Tailgate Pad, was developed and brought to life with the idea that we as a company can always have your back. Your truck is valuable, and your bike is, too, so let’s start out by protecting both. From there, every product that we design and manufacture follows the idea that we get you, and we got you. Protection. Durability. Functionality. These three tenants are the core of our products.

We’re not just here to sell gear—we’re here to build a community. We seek out athletes to partner with, and support causes that get more people on bikes. We also ride a bike of any type as often as possible. Check us out at festivals, races, and bike weeks around the country. 

What are you waiting for? Join the Send It team. Whether you’re bombing down a mountain or cruising through the woods, we’ve got your back. Connect with us at events, and be part of a community that’s all about the Send.

Our Mission Statement 

We believe…
in crushing boundaries… because as you push yourself, you grow.
We make gear as strong as your drive --  to eliminate doubt, and dissipate fear.
We solve problems, designing around where other gear fails, making products that stand the test of time— and your will.
We exist to build your confidence, so you can focus on the task at hand.
We live for the thrill of the send, and to share the stoke.
So you can get out there and go bigger. Faster. Harder. Longer.
We revel in your triumph.
We’re with you every step of the way.
 
We believe in YOU.
And we’re here for you.

WE GET YOU.
WE GOT YOU.

SEND IT.